Internet marketing

Internet marketing (iMarketing) ties together the creative and technical aspects of the Internet, including design, development, advertising and sales.

iMarketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads, email marketing, mobile advertising, and Web 2.0 strategies.

Types of Internet marketing

The following iMarketing services ensures that your website is well optimized for traffic and good ranking in search engines.
Search Engine Optimization (SEO): Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid (search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.
Search Engine Marketing (SEM): A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
Social Media Marketing: The process of gaining traffic or attention through social media sites.
Display Advertising: The use of web banners or banner ads placed on a third-party website to drive traffic to a company's own website and increase product awareness.
Content Marketing: Involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.
Email Marketing: Involves directly marketing a commercial message to a group of people using electronic mail.
Referral Marketing: A method of promoting products or services to new customers through referrals, usually word of mouth.
Affiliate Marketing: A marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.